The Crazypants Thing That Is The “Cheddar Explosion”
What is the “Cheddar Explosion”?
As something that can only be one of the seven signs of the apocalypse, Kraft has bought the naming rights not for the new stadium the Dallas Cowboys are building, but for demolition of their old stadium. That’s right, the Dallas Cowboys sold the naming rights for the demolition of their Texas stadium to Kraft and Kraft is calling the demolition the “Cheddar Explosion”. Why? Because it ties in with Kraft’s Macaroni & Cheese product, of course.
Why Kraft thinks this is a great marketing idea is beyond me, but as part of the campaign they are sponsoring a nationwide essay contest for children. The winner will get to push the button that detonates the Texas Stadium this spring. The details of the contest and the promotional campaign are to be released later this week.
The company entered into negotiations with the Irving City Council last month, and the council last week agreed to a $150,000 deal to have Kraft sponsor the implosion. The money will be evenly split — Kraft will pay the city $75,000 in cash to be distributed by charities selected by the city, and the company will also provide $75,000 worth of its products for other local charities.
In a statement Kraft said, “Kraft Macaroni & Cheese is thrilled to have received the Irving City Council’s approval and we are looking forward to celebrating the historical significance and explosion of Texas Stadium. We will be sharing our full plans in the coming days.”
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I like it. But I want to push the button.
Kraft can pay me $150,000 to come clean out my basement, which given the circumstances, fits the “Cheddar Explosion” profile to a “T”.
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Very cool, I really enjoyed it. Is there somewhere I can check out more about it?
I thought that was really helpful. Thanks for the cool information. I’ll keep an eye on this.
I hope this is the year for our Cowboys. The Cowboys have worked hard. The Cowboys have almost done it lately. We really hope this is the year.