Ripping Off Obama: Is Imitation The Best Form Of Flattery?
Barack Obama’s very successful 2008 Presidential campaign received a lot of attention for reinventing the way campaigns are organized. Everything from collecting volunteers at a grassroots level to using social network sites in groundbreaking ways, the Obama campaign was doing things differently.
The most reconizable symbol of the campaign was the Obama “O” logo. It seemed to be everywhere last year. Along with the “O” came a slick website packaged with complimentary graphics that conveyed easy to read messages. It looks like a few other politicians were paying very, very, close attention.
The first Obama copy campaign website I want to look at is Creigh Deeds for Governor. Deeds is a democrat running for office in Virginia. He uses the very familiar Obama font, similar navigation, and an identical color scheme.
Next up is the Les Otten for Governor website. Interestingly, Otten is a republican who is running in Vermont. He must have decided that in Vermont Obama is so popular copying his website can’t even hurt a republican. Otten goes all the way when is come to coping Obama complete with his own version of the “O” logo, a similar font, navigation system, and color scheme.
Where did the orginal Obama “O” come from? Shortly after Obama won the election last year, the New York Times interviewed Sol Sender, the graphic designer who designed the logo. He was hired through a Chicago agency named Mode to design the logo. It is the first design he has ever done for a political campaign. When asked what they were thinking when designing the logo Sender had this to say:
‘ When we received the assignment, we immediately read both of Senator Obama’s books. We were struck by the ideas of hope, change and a new perspective on red and blue (not red and blue states, but one country). There was also a strong sense, from the start, that his campaign represented something entirely new in American politics — “a new day,” so to speak. ‘
The mark is successful and having been copied to date by both red and blue candidates, my opinion is the designers succeeded.
More from Just JudyJudyJudy
- Who In The What Is Justin Bieber & Why Is He So Popular?
- According To Twin Cities Spark I’m One Of The Best
- Are Hipsters The New Victorians?
- The Still-Gaping Gender Gap
- Profile: Jason Matheson, The Ryan Seacrest Of The Twin Cities
Just JudyJudyJudy Recommends
- The Power of Green (Green Ideas)
- The Greening of America's Campuses (Green Ideas)
- Out of the Darkness and Into the Light: Appreciating Coffee for What it is (Arizona Coffee)
[...] from: Ripping Off Obama: Is Imitation The Best Form Of Flattery? Tags: [...]
I needed to thank you for this great read!! I am unquestionably loving every little bit of it. I have you bookmarked to check out new stuff you post.
Hey I?m totally confused on what to get my girl on Valentine?s Day. I was thinking maybe a box of Russell stoves? chocolates but that seem a little cheap and maybe a teddy bear what do you guys think?
Firstly, let me apprise your lucidity on this matter. subject , but after registering your article, my understanding has grown well. Accept me to ask hold of your rss feed to remain in contact with any prospective updates Satisfying work and will offer it on to supporters and my live readers.
Very shorts, simple and easy to understand, bet some more comments from your side would be great
Ya he visto algunos hay …
Truden
Keep posting stuff like this i really like it
Wow this is a great resource.. I’m enjoying it.. good article